Articles2024-10-09T09:53:27+00:00

Crafting the Ultimate Customer Journey

By |July 12, 2024|

Discover how tech and software companies can build long-term partnerships and stand out in a competitive market by optimising their customer journey. Learn about systemising processes, enhancing first impressions, and engaging effectively from pre-sale to post-delivery.

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Unlocking 100% Open Rates: The Power of Creative Direct Mail for Tech Companies

By |June 7, 2024|

Discover the power of creative direct mail to achieve a 100% open rate for your tech company's marketing messages. This blog explores how using bright coloured envelopes, handwritten details, lumpy items like industry-relevant stress balls, and a well-crafted sales letter can capture the attention of high-value prospects. Learn the importance of follow-ups via email, phone, LinkedIn, and additional mail pieces to ensure your message sticks and drives conversions.

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The Power of a Customer Case Study: Turning Success into Strategy

By |June 7, 2024|

As a tech company, you need more than just a great product to attract new customers. A well-crafted customer case study can be the key to your success. This blog explores how detailed case studies can provide validation, enhance credibility, and drive business growth by turning customer successes into compelling narratives.

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Mastering Market Segmentation: Tailoring Your Approach for Higher Conversions

By |June 7, 2024|

Imagine launching a tech product with lacklustre results due to a single marketing message sent to all. The solution lies in market segmentation. Discover how dividing your audience into distinct groups and tailoring your marketing efforts can lead to higher engagement, conversions, and customer satisfaction. Learn key segmentation criteria and steps to create targeted campaigns that resonate with your audience.

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Creating a Marketing Spend Calculator: How to Determine Your Marketing Budget?

By |June 7, 2024|

Knowing how much to spend on marketing can be challenging for tech companies. This blog provides a step-by-step guide to creating a marketing spend calculator, helping you estimate your budget and achieve your customer acquisition goals. Learn how to calculate customer lifetime value, set targets, and optimise your marketing spend for maximum impact.

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