The Right Way to Sharing Information With Your Prosepects!

You’re standing in front of your prospect—someone you really want to impress. Your brain is buzzing with facts, features, and benefits of your products or services. You want to lay it all out, leaving no stone unturned, so they can see just how amazing your offering is. But before you do, take a moment to think: are you about to “puke over the customer”?

What Does “Puking Over the Customer” Mean?

The term might be a bit graphic, but it perfectly captures what so many of us do in sales or persuasive situations. We inundate our audience with so much information that it’s like a tidal wave—a wave that often leaves them confused, overwhelmed, and less likely to make a decision. We mistake our enthusiasm for effectiveness, assuming that if we say everything, they’ll surely find something to like, right?


The Art of Selective Sharing

Contrary to the urge to “puke” data and features, the reality is that customers often don’t need to know every detail to make a decision. They don’t care about the 101 features your product/service offers; they care about the two or three features that solve their specific problem. They’re not interested in how the sausage is made; they want to know how it’s going to taste on their dinner plate.

Listen First, Speak Second

You have two ears and one mouth for a reason. Use them in that ratio. Before you go into your pitch, listen to your prospects. What are their needs? What are their pain points? Tailoring your information to address their concerns is much more effective than a blanket approach that covers everything you offer.

Walk a Mile in Their Shoes

Empathy is an incredibly powerful tool in sales and in life. Don’t just hear your prospects; truly understand them. When you begin to see things from their perspective, you’ll naturally become more selective in the information you share. You’ll highlight what’s actually meaningful to them, making it easier for them to see the value in your product or service.

Be Sophisticated, Not a Puker

Being selective with information is a sophisticated skill that positions you as a thoughtful and perceptive individual. It clears the path for effective communication and facilitates the decision-making process for the prospect. In short, they’ll appreciate it. And a prospect that appreciates your approach is much closer to becoming an actual customer.

Bottom Line: Keep It Simple

Your goal isn’t to impress your audience with the breadth of your knowledge but to make them feel understood and show how you can make their life better.

Don’t be a puker. Be a listener, a solver, a guide. Your customers will thank you, and your sales numbers will too.